Foundfuture • 9
Shining examples of creativity in climate.
Hey friends,
It’s been a while. In fact, like many people, my focus has been elsewhere. Past months have been an alarming series events: Devastating conflicts, shock elections, the terrifying rate of AI breakthroughs to name a few. We are poised to be in a world beyond comprehension in the near future.
To add to this, the opportunity for positive change, the global climate conference COP28, is underway and already brimming(1) with(2) controversy(3) and little progress.
With that said, let’s keep things focussed and optimistic in this little newsletter. This is Issue 9 of Foundfuture. Six more examples for what creativity can do in the climate crisis.
Enjoy,
Gareth
MENDED: A better way to keep your clothes in play - Startup
Firstly, a shout out to friends for successfully launching MENDED. Their promise is to make clothing repair and alterations as easy as buying them. Follow their story on Agnes’ LinkedIn as they share the highs and lows of their whole startup journey.
De-Extinction brand identity by Koto - Brand
The execution of this identity is full of energy and charm. A great balance of approachability, modernity and straight talking copy.
Improving the words we use around climate - Article
“green economy” to “clean economy”; “cost” to “investment”; “crisis” to “opportunity”; “problem” to “solution”; “sacrifice” to “advantage”; “lost jobs” to “new professions”; “ecological” to “logical”; “saving the planet” to “improving quality of life”; “degrowth” to “efficiency”…
Dancing energy kites powering our future - @daanroosegaarde
Introducing WINDVOGEL: captivating green glowing, groundbreaking energy which can power up to 200 homes.
The photography store championing recirculation - Article
I’m delighted to see MPB featured on It’s Nice That after using their service several times this year to buy and sell cameras. It’s actually become quite an unhealthy past time.
WRI’s reflection on the paris agreement ahead of COP28 – Video
“8 years ago, the world made history with the Paris Agreement, but we’re not done yet”. This year at COP28 the Global Stocktake will be an opportunity to accelerate our efforts and a chance for our leaders to correct course. I had the pleasure to help with the edit of a short video for world leaders to see. Read a little more about my experience working on this short project over on my instagram
In case you missed it
Lego abandoned efforts to make bricks from recycled plastic
Google wants to be at the center of all your climate change decisions